The Resurgence of Radio in India


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : BSTR032 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges

Themes

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Case Length : 13 Pages
Period : 1993 - 2002
Pub. Date : 2002
Teaching Note : Available
Organization : ---
Industry : Media and Entertainment
Countries : India

Abstract:

The case examines the entry of private players in the FM radio market in India in the early 21st century.

It discusses in detail the growth and decline of the radio industry in India.

The case explores the reasons for the downfall of radio as a medium of communication and entertainment during the 1990s and discusses the future of radio broadcasting in the country in view of the entry of private players into the FM segment of the industry.

Issues:

» Examine the future of Indian players in the radio industry in view of impending competition from satellite radio companies

Contents:

  Page No.
The Re-Entry of Private Players 1
Background Note 2
Radio's Untapped Potential 4
FM Radio's Success Story 5
A Bright Future? 7
Exhibits 9

Keywords:

Entry, private players, FM, radio market, India, 21st century, growth, radio industry, India, downfall, medium, communication,entertainment,1990, radio broadcasting, country, private players, FM

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